Boxsal

Product Naming, Identity Design, Packaging Design, Illustration and Art Direction, Collateral Design, Art Direction and Copywriting, Social Media Design. Professional Tweeting and Facebooking.

Pretty. Fun. Project.

When I worked at the Brand Hatchery, the owners Amy and Aaron Opsal had an idea for a sustainable, reusable — but fun — picnic box. So they created a sister company and started a pretty fun product from scratch.

For the naming and identity phase, all of the designers including the owner pitched the product name, logo design and box concepts. We had more than a handful of clever and memorable options, but the team ended up choosing my name and logo.

Three Blind Ants started with three box options, two of which I designed, illustrated and directed: Urban Picnic and the Office Picnic. I also designed the brand identity, press kit and managed / wrote the blog and social media.

Additional Credits:
Client: Three Blind Ants / Firm: The Brand Hatchery / Creative Direction: Aaron Opsal
Grafitti Typography for the Urban Picnic box: Michael Malowanczyk