Annette Caldwell Simmons School of Education & Human Development

Creative Direction / Copy + Art Direction / Illustration + Animation + Production

Southern Methodist University is a private institution with many distinct schools, each with its own identity both inside and outside the academic community. The Annette Caldwell Simmons School of Education & Human Development was struggling to define itself and its message in light of its diverse programs and varied audiences.

This video helped to sum up the school's message and mission succinctly — revealing a simple truth: Simmons is in the business of “Changing Minds.” Whether through education, human development, applied physiology or lifelong learning, its purpose is to revolutionize the way we teach and lead.

“Changing Minds” became a university-wide campaign that defined the Simmons School, spanning the campus, website and other media aimed at prospective students, donors and faculty.

Our budget was low, so on top of creative direction, design, copywriting and storyboarding, I also handled the illustration, animation, directed the voice actress, and final production of the video.

Watch the video below.